$200M
Over four years, I led the marketing strategy that scaled a national commercial lending platform 10× in cumulative financing volume. End-to-end execution across brand, PR, content, digital, and partnerships — anchored by a strategy built to compound year over year.
When I joined the platform in 2022, it was a focused commercial lending business with $103 million in cumulative financing volume. By early 2026, it had crossed $1 billion — built on a marketing strategy that scaled with the business at every stage.
Brought major commercial financing deals to market through PR, deal announcements, content, and strategic communications. Selected highlights:
Built the PR strategy and deal announcement program that placed major commercial financing transactions in the trade publications that matter — across commercial real estate, hospitality, and finance.
Whether you're scaling a financial services platform, launching a brand, or trying to figure out where AI fits — I build marketing strategies that grow with the business, year over year.