From craft serum to retail-ready beauty brand.
A full brand refresh for a small handcrafted skincare line — new identity, product naming, packaging design, and visual system. The product was good. The packaging was hiding it.
A full brand refresh for a small handcrafted skincare line — new identity, product naming, packaging design, and visual system. The product was good. The packaging was hiding it.
The original Chillax serum was a quality product made by hand. But the packaging told a different story — the label looked homemade, the typography was busy, and nothing on the bottle signaled "this is worth paying for."
A brand refresh isn't a fresh coat of paint. It's a rewrite of the story a customer tells themselves before they even open the bottle. Identity, naming, packaging, and photography work together to signal quality, build trust, and give the product visual permission to be priced like a premium item.
No project is too small.
That's the work I love. Taking something that's already good and giving it the visual credibility to actually sell.
New logomark, wordmark, and visual system — built around natural botanicals and a calming, premium palette.
Renamed the product line under the new umbrella — clearer, more descriptive, and easier to extend to future SKUs.
Bottle labels and product packaging redesigned end-to-end. Cleaner typography, stronger hierarchy, retail-shelf-ready.
Art-directed the product photography — neutral backgrounds, natural materials, soft lighting. The kind of imagery a buyer expects from a premium brand.
If your packaging, identity, or brand presence is holding the product back — let's talk about what a refresh would look like.