Julie Chasen
Summary
Senior marketing and go-to-market leader specializing in brand positioning, product marketing, market development, digital strategy, and business growth. Proven track record of building marketing functions from the ground up, translating products and technical solutions into compelling value propositions, and developing data-driven strategies that strengthen market positioning and accelerate growth.
Experience
Julie Chasen Consulting, Remote
February 2026 – Present
- Advise organizations on marketing strategy, go-to-market planning, brand positioning, and business development
- Build marketing infrastructure, digital experiences, and lead generation solutions aligned with client growth objectives
- Develop thought leadership, content strategies, and marketing initiatives to strengthen brand visibility and generate demand
- Leverage AI tools and workflow automation to improve research efficiency, marketing operations, and business development processes
Bayview Asset Management, Remote
2022 – 2026
- Developed and led all marketing initiatives for a lending platform that scaled from $103 million in 2022 to over $1 billion in cumulative financing volume by early 2026
- Led brand strategy and marketing alignment through a major business reorganization, ensuring consistent market positioning and continuity of marketing initiatives.
- Directed marketing budget allocation, channel strategy, and vendor relationships to optimize campaign performance and return on investment.
- Developed investor-ready and sponsor-facing collateral, including pitch decks, case studies, deal announcements, and financing materials in partnership with senior leadership, originations, and underwriting.
- Led public relations, external communications, industry media outreach, and executive thought leadership to strengthen brand visibility and market credibility.
- Directed website content and digital marketing strategy, leveraging analytics across organic, direct, referral, email, and social channels to increase audience engagement and acquisition efficiency.
- Partnered with internal AI teams to identify opportunities and define requirements for automating marketing workflows and improving operational efficiency.
Julie Chasen, Remote
2018 – 2022
- Founded and led an independent marketing consultancy serving clients across a range of industries
- Defined marketing strategy, visual identity, and digital presence for clients, from initial positioning through creative execution
- Directed PR and communications initiatives, crafting narratives and external-facing content that strengthened client credibility in their markets
- Oversaw creative direction and project teams, delivering brand systems, collateral, presentations, and digital content while maintaining quality and brand integrity
Marcus & Millichap Commercial Real Estate, La Jolla, CA
2017 – 2018
- Developed investor presentations, offering memoranda, and marketing packages supporting commercial real estate sales
- Produced in-house marketing materials using proprietary internal software and maintained the office marketing center
- Coordinated events, client symposiums, recruiting events, sales contests, advertising, and public relations
Fox 5 San Diego, San Diego, CA
2009 – 2015
- Created broadcast news graphics and animations for morning and evening shows; on-call designer for special projects supporting the art director
MGN Online, Cardiff, CA
2011 – 2014
- Designed daily news content for print and broadcast stock libraries; in-house designer, photographer, and app/web content developer
Platt College, San Diego, CA
2008 – 2009
- Taught Digital Publishing and Portfolio courses, developing and delivering lectures and applied coursework
Education
Bachelor of Arts, Digital Arts (Minor: Advertising), Art Institute of Southern California, San Diego
Skills & Competencies
Strategy & Brand
Integrated multi-channel campaign strategy, brand positioning, account-based marketing (ABM), audience segmentation, marketing budget management
Digital Marketing
Paid search, LinkedIn advertising, SEO and generative engine optimization (GEO/AEO) for visibility in AI search and answer engines, content marketing, website strategy and digital experience optimization, webinar and event marketing
Communications
Writing and editing across press, web, and executive communications, public and media relations, executive thought leadership, investor-ready collateral, pitch materials, and presentations
AI
AWS AI Business Strategist Certification (in progress)
Anthropic certifications
Anthropic certifications
Leadership
Leading and managing marketing teams, cross-functional collaboration with executives, originations, and underwriting
Design & Creative
Brand identity and visual systems, presentation and pitch deck design, marketing collateral, motion and broadcast graphics, photography, Adobe Creative Suite
Tools & Platforms
Proficient across a wide range of CRM, email marketing, web/CMS, analytics, design, and AI platforms including Salesforce, DealCloud, Constant Contact, Google Analytics (GA4), and Adobe Creative Suite and other tools