Julie Chasen
Summary
Senior marketing leader with 15+ years owning marketing strategy, budgets, and end-to-end execution across digital, content, brand, and PR, with expertise in commercial real estate and structured finance, including leading marketing for a Commercial Property Assessed Clean Energy (C-PACE) lending platform that grew from $103 million to $1 billion+ in financing volume. Partnered with executives on positioning, investor communications, and thought leadership that supported the company's go-to-market strategy. A strategist with hands-on creative fluency, able to set the standard for brand systems, pitch decks, and digital content, and raise the bar on execution across every channel. Skilled at translating complex financial concepts into clear, compelling narratives.
Experience
Bayview Asset Management, Remote
2022 – 2026
- Developed and led all marketing initiatives for a C-PACE lending platform that scaled from $103 million in 2022 to over $1 billion in cumulative financing volume by early 2026
- Directed brand strategy through a major platform integration as Bayview PACE became a division of Bayview Commercial Mortgage Finance, ensuring seamless market alignment
- Owned and optimized the full marketing budget, allocating spend across channels to maximize ROI and campaign performance
- Created all investor-ready collateral: case studies, pitch decks, deal announcements, and sponsor-facing materials, in partnership with senior leadership, originations, and underwriting
- Led PR and external communications strategy: press releases, deal announcements, industry media outreach, and executive thought leadership
- Analyzed performance across organic, direct, referral, email, and social channels to optimize digital strategy and improve acquisition efficiency
- Owned website content strategy so the digital experience reflected the company's growth, credibility, and evolving market position
- Partnered with internal AI teams to automate and enhance marketing workflows and processes
Julie Chasen, Freelance Marketing Consultant, Remote
2018 – 2022, 2026 – Present
- Founded and led an independent marketing consultancy serving clients across a range of industries
- Defined marketing strategy, visual identity, and digital presence for clients, from initial positioning through creative execution
- Directed PR and communications initiatives, crafting narratives and external-facing content that strengthened client credibility in their markets
- Oversaw creative direction and project teams, delivering brand systems, collateral, presentations, and digital content while maintaining quality and brand integrity
Marcus & Millichap Commercial Real Estate, La Jolla, CA
2017 – 2018
- Developed investor presentations, offering memoranda, and marketing packages supporting commercial real estate sales
- Produced in-house marketing materials using proprietary internal software and maintained the office Marketing Center
- Coordinated events, client symposiums, recruiting events, sales contests, advertising, and public relations
Fox 5 San Diego, San Diego, CA
2009 – 2015
- Created broadcast news graphics and animations for morning and evening shows; on-call designer for special projects supporting the art director
MGN Online, Cardiff, CA
2011 – 2014
- Designed daily news content for print and broadcast stock libraries; in-house designer, photographer, and app/web content developer
Platt College, San Diego, CA
2008 – 2009
- Taught Digital Publishing and Portfolio courses, developing and delivering lectures and applied coursework
Education
Bachelor of Arts, Digital Arts (Minor: Advertising), Art Institute of California, San Diego
Skills & Competencies
Strategy & Brand
Integrated multi-channel campaign strategy, brand positioning, account-based marketing (ABM), audience segmentation, marketing budget management
Digital Marketing
Paid search, LinkedIn advertising, SEO and generative engine optimization (GEO/AEO) for visibility in AI search and answer engines, content marketing, website strategy and digital experience optimization, webinar and event marketing
Communications
Writing and editing across press, web, and executive communications, public and media relations, executive thought leadership, investor-ready collateral, pitch materials, and presentations
AI & Operations
AI-driven marketing and workflow automation, marketing operations, funnel management, performance analytics and reporting
AI Toolkit
ChatGPT, Claude, Claude Code, Microsoft Copilot, GitHub Copilot, Cursor, Perplexity, Midjourney, HeyGen, ElevenLabs
Build & Deploy
VS Code, GitHub, Supabase, GitHub Pages, Netlify, Vercel, Zapier and n8n workflow automation, and Anthropic API and Model Context Protocol (MCP) integrations. Author of an open-source Claude Code skill published under the MIT license.
Leadership
Leading and managing marketing teams, cross-functional collaboration with executives, originations, and underwriting
Design & Creative
Brand identity and visual systems, presentation and pitch deck design, marketing collateral, motion and broadcast graphics, photography, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Tools & Platforms
Proficient across a wide range of CRM, email marketing, web/CMS, analytics, design, and AI platforms including Salesforce, DealCloud, Constant Contact, Google Analytics (GA4), and Adobe Creative Suite and other tools