Deal announcements, press releases, and marketing copy — a working sample of how I write for commercial real estate finance and brand campaigns. More being added as I pull them together.
Written for a national C‑PACE lender's deal-announcement series — a short, factual write-up sent to subscribers when a financed project reaches a milestone. The job is to make a complex capital stack legible in three short paragraphs.
A national C‑PACE lender provided $7 million in C‑PACE financing to help revitalize Hudson's historic Pocketbook Factory, a 19th-century mill that has now reopened as a mixed-use hotel.
The $42 million redevelopment, which began in 2024, was completed through a capital stack that included C‑PACE financing, a senior loan, EB‑5 funds, historic tax credits, and sponsor equity, among other sources. The result is a vibrant new hospitality, retail, and community destination that preserves Hudson's architectural legacy while generating local economic impact.
This project exemplifies how C‑PACE capital can work alongside EB‑5 and tax credit programs to strengthen complex capital stacks and accelerate project timelines.
Lender name genericized for this portfolio; deal terms and project details are as reported.
An early concept deck written for Travel For Purpose in 2018, before it became the 501(c)(3) it is today. Included as a style example of vision, mission, and value-proposition copy for an investor audience — not current TFP messaging.
Vision: To leverage the tourism industry into a major resource of funding for Pure Hope Restored.
Mission: To inspire people all over the world to experience pure joy.
Backed by investors in Maui and San Diego. Exponential marketplace opportunities. Innovative millennial appeal. ROI for collaborative partnerships. An all-electric vehicle fleet. An exclusive adventure community.
The company reduces the cost of travel while building grassroots communities experiencing pure joy in the tourism marketplace — funding an official launch through a debt-free beta phase built on two membership tiers.
Excerpted and lightly cleaned up from the original 2018 deck; contact details from the original sign-up page have been removed for this portfolio.