Marketing, Communication, Design & AI.

Marketing for a lending platform as it grew from $103M to $1B+

Joined a national commercial lending platform early and built the marketing function from the ground up, alongside a talented team, as cumulative financing volume grew from $103M in 2022 to over $1B in early 2026. Brand strategy, PR, investor collateral, digital marketing, and campaign execution.

Full CRE marketing library

For independent brokers, growing teams, brokerages, developers, sponsors, and capital partners. Offering memoranda, investor pitch decks, tour books, property fact sheets, capital markets one-pagers, and bespoke deal collateral.

From craft serum to retail-ready beauty brand

Full brand refresh for a handcrafted skincare line — new identity, product naming, packaging design, visual system, plus an entire Shopify website built end-to-end. Took the product from homemade-looking to shelf-ready.

Strategy that preserved brand equity

When the parent organization rebranded every sub-brand, a division I led marketing for was on the path to a full name change and a new logo. I proposed an alternative — preserving the identity, protecting years of brand equity, and driving 35× website growth right through the transition.

A free press release generator for the CRE industry

Built end to end — Next.js app, Claude Sonnet drafting, .docx and .pdf output with the property photo dropped in. Pick a release type, fill a short form, get a publish-ready first draft. A gift to the industry, and a preview of the larger AI marketing platform I'm building for CRE.

Qualified deal leads for CRE lenders — delivered, not licensed

A monthly list of active, financeable projects matched to what you actually lend on — built for C‑PACE, construction, bridge, and private credit lenders.

Custom donation portal — direct to Stripe, no platform middle layer

Custom-coded form, Stripe-integrated, end-to-end tested, live in production. Cuts out the subscription and platform fees that fundraising software layers on top of payment processing — so more of every donation reaches the mission. Available for any custom form, checkout, or payment flow.

Full site in development at travelforpurpose.org.

Brand transition across a multi-office brokerage

After a merger, the brokerage was still running under several old identities. I was brought on to onboard agents onto the new brand — and updated a lot of the collateral that still carried the old logo.

Raw CAD drawing to investor-ready site plan

Engineering exports turned into clean, branded, legible marketing plans — parcel outlines, tenant mix, traffic flow, and access points a broker can actually use.

Writing samples — deal announcements, press releases, marketing copy

A working sample of how I write for commercial real estate finance and brand campaigns, from short deal-announcement emails to longer press releases.